MMX15  – June 12 and 13, 2015

Journalism Next: Innovation, Brand and Sustainability

Programme Schedule

FRIDAY, June 12, 2015


Theme: Storytelling

 12:00  Google Media Tools – Mich Atagana (Google South Africa)
There’s a suite of digital tools designed to enhance news-gathering and exposure across television, radio, print and online. Learn to refine advanced search, improve audience engagement and how to visualize data.

13:00  Free Storytelling Tools Part 1 – Laura Grant (M&G) & Tegan Bedser (SABC)
Learn about free software and low cost software that will help your digital storytelling pop.

14:00  Free Storytelling Tools Part 2 – William Bird (Wazimap) & Thandi Smith (Media Monitoring Africa)
Wazimap is a locally produced data tool drawing on Census 2011. With local elections looming, learn how to tap into the vast wealth of information available and how to create unique stories.

15:00  Using Public Information Access to Your Advantage – Catherine Kennedy (South Africa History Archive)
How journalists can use the Promotion of Access to Information Act (PAIA) to mine archives for investigative journalism, drawing on SAHA’s experience in accessing TRC records using PAIA.

Theme: Branding

12:00  How to Brand Your Byline On Social Media: Gus Silber (Media Trainer)

The best journalists know they now have to be brands in their own right. Leaving it up to your company to just publish your content is not enough. And social media is key. So, which platforms are best, when is the right time to post, and how do you pump up your personal brand to get more people to consume and share more of your journalism?

13:00  Thinking Like a Start Up – Max Kaizen (Treeshake)
Successful digital start-ups apply a proven process to get products built and distributed. And weed out what won’t work. Fast. Often on a whisper-thin budget. Learn and deploy the 5-step method that successful start-ups know, that most news businesses don’t.

14:00  What Advertisers Really Really Want – Jeremy Maggs, Maggs on Media, in conversation with
Patrick Conroy, eNCA,
Ivan Moroke, TBWA\South Africa
Fran Luckin, Quirk
Tom MannersClockwork Media

Content Marketing or Native Advertising? Same same but different. Unless cynical newsrooms clearly understand how brands are playing in the content development space they are doomed to failure. But what makes authentic and believable content, and how is the dynamic between newsrooms and advertisers changing?

15:00  Creating Brand Trust– Presenters: Amy Selwyn and Cornelis Jacobs, (co-founders, Storytegic)

Despite almost unlimited news options online, the majority of people still use a small number of trusted news sources. In a world driven by the need to be first and fast — even if that scoop comes at the expense of accuracy — earning audience trust has never been more challenging. What drives trust? What happens in a crisis? Delegates can expect to come away with a deeper understanding of what brand strategy is all about and to see examples of news organizations that are getting it right (and wrong!).


16:30   Keynote Address: Innovation Complications

  Andrew Phelps, The New York Times

17:45  Networking Reception


SATURDAY, June 13, 2015



Laurie Bley, Media Fellows Program, Duke University; Director, MMX

Tanya Pampalone, The Conversation Africa; Editorial Director, MMX

Xolani Gwala, Radio 702, MMX15 Master of Ceremonies


Opening:  Media Roast
Loyiso GolaKagiso Lediga and the Late Night News team on South Africa’s media.

Short Sharp: The State of South Africa’s Newsrooms
Why sustainability, innovation and brand are crucial to our survival.
Glenda Daniels, Wits University


PANEL DISCUSSION: How We Covered It – What Went Right and What Went Wrong in Telling the Big Stories of the Past Year
In a country where every passing year appears more tumultuous and more complex than the last, the media’s job is not only to report the news, but to reflect society fairly and accurately. Some say that journalists should never pass themselves off as independent observers, that our inherent biases and where we come from shape our worldview and our reporting. Others argue that the very essence of good journalism is that we cast off our preconceptions and do our best to be as independent as possible. South Africa is changing, seemingly quite rapidly, but how have the media responded? Are we fair? Are we balanced? Are we accurate? This panel will take a look at the year’s top stories, from Nklanda to Parliamentary disruptions to Oscar Pistorius. Did we do our audience justice and what should and could we have done better?

Ben Said, eNCA

Shaka Sisulu, media strategist
John Perlman, KAYA FM
Palesa Morudu, Columnist
Songezo Zibi, Business Day

Ben Said

10:45       – Tea Break –



Short Sharp: 10 Things About The New York Times Innovation Report
Andrew Phelps, The New York Times 

Short Sharp: 10 Things About The State of South Africa Media
Jos Kuper, Kuper Research


PANEL DISCUSSION: Innovation Intersection – What Innovation Really Means and Where New Tech Merges, and Diverges, With Old School Journalistic Values
New technologies are creating new opportunities for journalists and media organisations. With audiences dispersed across an increasingly fragmented array of channels, devices and platforms, what kind of innovation is needed to maintain editorial impact and relevance? Are publishers in danger of chasing audiences at the expense of quality and journalistic ethics? Our panel of international experts discusses how newsrooms are changing their approach to content and storytelling and how these changes are impacting media companies’ traditional commercial models.

Max Kaizen, Treeshake

Andrew Phelps, The New York Times
Mohamed Nanabhay, Media strategist
Michelle Atagana, Google South Africa
Lynne O’Connor, eNCA

Tim Spira, eNCA

Short Sharp: 10 Things You Need to Understand About South Africa’s Digital Space
Indra de Lanerolle, Wits University

Short Sharp: 10 Things Community Media Need to Know to Survive in a Digital World
Sekoetlane Phamodi, SOS

12:45   – Lunch Break 

Creating A Sustainable Brand


Short Sharp: 10 Ways to Make Brand ‘You’ Sustainable
Anele Mdoda, Radio 947

PANEL DISCUSSION: Sustainability in the New Media Age – A Hard Look at New Revenue Streams
Print circulation is plummeting. New players in all spaces are fragmenting traditional viewership, listenership and readership. Digital use across platforms is sky-rocketing, yet revenues struggle to keep pace. Costs are being cut in newsrooms around the country while we continue to expand platforms to keep pace with technology and a news cycle that’s moving in seconds and minutes instead of days or hours. We’re experimenting with sponsored broadcasts, dabbling in native advertising, and cosying up to commercial like never before. We’re creating paywalls, and, hat in hand, we’re crowd-sourcing, fundraising, and creating donor-sponsored journalism models. So, is any of it working?

Facilitator, Ron Derby, Financial Mail

Lisa MacLeod, 
Vinayak Bhardwaj, The Open Society Foundation
Riaan Wolmarans, MetropolitanRepublic
Marcus Stephens, Kagiso Digital


Tanya Pampalone, The Conversation Africa
Ron Derby, Financial Mail

Short Sharp: 10 Funding Models to Consider for Independent Journalists
Vinayak Bhardwaj, Open Society Foundation

Short Sharp: 10 Things I Learned From Launching a Startup
Caroline Southey, The Conversation Africa

VIDEO: Truth and Reconciliation Commission Archives
Catherine Kennedy, South African History Archive
Producer: Izak Minnaar, SABC

 15:25   -Tea Break-



Short Sharp:  10 Storytelling Devices to Try
Dinesh Balliah, Wits University

PANEL DISCUSSION: Journeys In New Storytelling – Case Studies In South Africa
Making sure your journalism reaches the audience you want it to reach is not as simple as it used to be. The news bulletins, magazines and newspapers produced by traditional print and broadcast media now compete with journalism outlets from around the world and a host of new players. And just having a website is no longer good enough. So what is the South African media doing to make sure that it’s keeping up with global trends? What is South African media doing to assure that its own brand remains sustainable?
Dinesh Balliah,Wits University

Ashfaaq Carim, Wits University
Jonathan Ancer, Freelancer
Laura Grant, Mail and Guardian 
Tegan Bedser, SABC

Laura Grant

17:00 Closing: Special Surprise

Ok, I’ll tell you. For everyone who had the strength and conviction to stay with us through the whole day, we’ll reward your efforts with a special drawing to win an iPad Mini at the end of the day. You must be present to win.